Book Spotlight: Gene Pool: Unnatural Selection by: R.A. Finlayson

Publisher: Day Street Press

Publish Date: August 1, 2012

Order From:  Amazon / Barnes & Noble / iTunes-iBookstore

Synopsis: For thousands of years human beings have dreamed of immortality, of reversing the aging process, of enhancing beauty and retaining the vigor and vitality of youth – forever. In the year 2059 this dream is at last within our grasp. But as biologic engineers finally achieve total control over the fundamental mechanics of life and the ability to change the course of human evolution, will this awesome power alter the meaning of love, the nature of relationships and society, and even the very definition of what it means to be human? Such concerns are most decidedly not on the mind of Amadé Bertrand, a young, investigative journalist with the New York Times. Amadé is worried that her career is stalling out after a meteoric – and some would say undeserved – rise to the top of her profession. As Amadé ponders her next career move, an anonymous and cryptic tip lands in her inbox about GeneTech, the largest and most powerful of the new generation of bioengineering companies. Amadé’s quest to uncover the meaning of this mysterious message leads her to Whitfield Gray, a senior GeneTech executive with a dark secret that if exposed could destroy the company and threaten the biotech revolution. Drawn to the powerful and mysterious Whitfield, Amadé must decide between a burgeoning love for the brash, young executive and her career ambition as she uncovers a web of intrigue that leads from the GeneTech board room to the White House and beyond.

Gene Pool: Unnatural Selection is the first book in a four-part science fiction series that explores a world where biological engineering becomes the master science influencing every aspect of society. A mystery and romance at its core, ambition, power, wealth and love drive the fast-paced story that revolves around a unique cast of characters.

Excerpt: Whitfield studied Amadé’s face. She was a natural beauty, but it was her confidence and the mischief he could see in her eyes that had first drawn his attention. Time for a change of plans, he decided.

“So, how much do you know?” he asked her. Amadé felt her head begin to clear. She knew she needed to act quickly. She reached for her drink, then hesitated. “It’s just fruit juice; nothing more,” he reassured.

She didn’t trust him, but she didn’t want to show fear or weakness, so she took a long drink. The liquid was heavy with pulp. Like the apple, the flavors were intense, sensual. She allowed the juice to linger on her tongue before swallowing slowly.

“Oh, I know all about you,” she said feigning confidence.

“I doubt that,” he responded, smiling.

“Okay, so I know you have some kind of ability that makes people believe you.” That sounded so stupid, she thought. “Even to the point of erasing people’s memories,” she added poignantly. Whitfield looked surprised and impressed.

“Very good,” he said. “That makes you one of only four people who know that about me, and your little friends, I presume.” This woman was fascinating, he thought. How had she figured it out?
“It actually wasn’t that difficult,” she said.

“So now you’re reading my mind?” Whitfield chided.

“It is what you want to know, right? How I figured it out?”


“Maybe I’ll tell you someday,” she said with a wink. Whitfield laughed.

“You know I could make you tell me,” he said.

Now the gambit. She had to play this carefully.

“Yeah, but how much fun would that be? Don’t you get bored just getting your way all the time?” She could see the question took Whitfield aback. Bingo. Maybe her plan would work.

“You have no idea.”

“What are you up to, Mr. Gray?” she asked. “I mean, you’ve already made more money than the average nation state, and your work at GeneTech can’t be that interesting. What with you being able to make anyone believe whatever bullshit GeneTech spews out. How challenging is that for a PR guy? No, you’re up to something else. Something bigger.”

She could see the concern in his eyes. Another direct hit. She was right.  She couldn’t help but smile.

Author Bio: R.A. Finlayson is a futurist and marketer who has spent the last 10 years helping startups and major brands launch a range of new products, from TiVo to Xbox, working alongside some of the most innovative minds of our age. Finlayson also worked as a journalist covering the U.S. Congress for two daily newspapers. He brings to his writing a passion for technology and a keen eye for the trends and developments that are changing the fabric of our society. He lives in the San Francisco Bay Area.


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